The Rise Of BROtox

More and more men are having cosmetic procedures. Here, Dr Liesel Holler takes a deeper look at the mechanics of this significant cultural shift...

The taboo surrounding men and BOTOX® is actually quite profound. If you take it from a male perspective, and look at the types of results they could nd on Google, particularly in the UK, it’s a bit of a mixed bag – from frozen foreheads, to excessive feminisation.

There have been some famous faces that have had BOTOX® in the male category, and they’ve certainly looked a little strange afterwards. So it’s no surprise that men proceed with a degree of trepidation....